About the brand

E’chele is more than a brand — it’s a movement born from pain, purpose, and power. Founded by Ni’yah Rachele' in honor of her angel Eric Rafael, E’chele was created to symbolize strength through loss and beauty through healing. After enduring deep grief, Ni’yah turned to fitness as a way to restore her spirit — and from that journey, E’chele was born.

E’chele represents the bold, wise, and resilient woman — the one who carries herself with grace, even through hardship. Every piece is designed to uplift, sculpt, and empower — both physically and emotionally.

From luxe athleisure to sculpting shapewear, E’chele is built for the woman becoming her highest self. The woman who turns her wounds into wisdom. The one who walks with God, leads with love, and never forgets her power.

This is more than fashion. This is her armor. This is E’chele.